How Creators Turned Our Ad Into a Viral Parody Trend
Every January, the internet is flooded with the same promise:
“New Year, New Me.”
New habits. New mindset. New glow-up.
So this year, we decided to join the conversation – but in our own way.
The Original “New Year, New Me” Ad
Our campaign was built around a simple idea:
A new year isn’t just about going to the gym or drinking more water.
It’s about upgrading the things you use every day – including your online security.
The ad played on classic resolution tropes:
- “I’ll be more disciplined.”
- “I’ll make smarter choices.”
- “I’ll stop making the same mistakes.”
And then flipped it toward something people actually overlook:
🔐 Protecting themselves online.
Because let’s be honest – what’s the point of a glow-up if your data is still exposed?
Then The Internet Did What It Does Best
Instead of just reposting the ad…
Creators started parodying it.
Using our original audio, they:
- Mocked over-the-top resolution culture
- Exaggerated “new year personality changes”
- Turned it into comedy skits
- Rewrote it into chaotic, relatable scenarios
And we loved every second of it.
The parody content didn’t dilute the campaign – it amplified it.
It proved one thing:
When creators feel comfortable enough to make fun of your ad, it means your brand feels human.
Why We Encouraged Parodies
Some brands are afraid of losing control of the narrative.
We’re not.
We believe:
- Culture > control
- Participation > perfection
- Conversation > corporate messaging
By letting creators remix the audio freely, we turned a single ad into dozens of unique interpretations.
And that’s something money can’t buy.
From Ad to Community Moment
What started as a “New Year, New Me” campaign became something bigger:
A shared joke.
A trend.
A format.
Instead of forcing a viral moment, we created something flexible enough for creators to make their own.
And that’s the difference between running ads and building relevance.
The Real “New Me” Energy
If there’s one thing this campaign reminded us, it’s this:
The internet rewards brands that are in on the joke.
So in 2026, we’re not just upgrading our habits.
We’re upgrading how brands show up:
- More collaborative
- More culture-aware
- Less scripted
Because the real glow-up?
Being a brand people actually want to play with.
